Artificial intelligence in marketing

Author(s)

• Sudhir, K.
• Toubia, Olivier

Bibliographic Information

Artificial intelligence in marketing

edited by K. Sudhir and Olivier Toubia

（Review of marketing research, v. 20）

Emerald, 2023

1st ed

Note

Includes bibliographical references and index

Details

• NCID: BD07191660
• ISBN:
  • 9781802628760
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Bingley
• Pages/Volumes: xxiii, 318 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.80028563
• Subject Headings:
  • LCSH : Artificial intelligence -- Marketing applications
• Parent Bibliography ID:
  • BC12267516