Platform strategies : a guidebook for entrepreneurs in the platform economy
著者
書誌事項
Platform strategies : a guidebook for entrepreneurs in the platform economy
Routledge, 2023
- : hbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The first academically rigorous guide for professionals looking to understand and implement platform strategy
Introduces and explains new tools of strategic management, and explains how to adapt well-established ones for platform-based business models
Encompasses all kinds of platforms: two-sided or multi-sided; online, offline, or hybrid; for-profit or with a social aim; B2B, B2C or C2C
目次
Part I Value Proposition 1. Understanding and activating network effects 2. Co-creating value with platform users Part II Value Creation 3. Assessing a platform's competitive position 4. Launching a platform: The big challenge Part III Value Capture 5. Monetizing a platform 6. Consolidating and growing a platform
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