Strategic market management

Author(s)

• Aaker, David A.
• Moorman, Christine

Bibliographic Information

Strategic market management

David A. Aaker, Christine Moorman

Wiley, c2023

12th ed

• : pbk

Note

Includes index

Details

• NCID: BD0751654X
• ISBN:
  • 9781119802860
• LCCN: 2023027943
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken
• Pages/Volumes: 1 v.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning