Handbook on digital corporate communication

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書誌事項

Handbook on digital corporate communication

edited by Vilma Luoma-aho, Mark Badham

E. Elgar, c2023

  • : cased

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication. Bringing together insights from leading thinkers in the field of digital corporate communication (DCC), the book explores how digitalisation is transforming organisations and corporate communication. Chapters examine new, emerging and progressive topics and future trends in DCC, including digital hijacking, disinformation and the role of artificial intelligence. Collectively, they present over 30 case studies from around the world to help relate theory to practice. Analysing the changing practices and functions of digitalisation, the Handbook illuminates how organisations are striving to be continuously available 24/7 while embracing the new demands of digital stakeholders. Addressing future challenges facing increasingly digital organisations, this Handbook will be a valuable resource for scholars and students interested in strategic management, branding, marketing and organisational behaviour. Its overview of CommTech development will also be beneficial for communication practitioners and organisational leaders seeking to navigate the expectations of digitally-active stakeholders.

目次

Contents: Foreword by Joep Cornelissen xiv List of cases and/or illustrative examples xvi 1 Introduction to the Handbook on digital corporate communication 1 Mark Badham and Vilma Luoma-aho PART I DIGITALLY-INFLUENCED CHANGES TO LEGACY FUNCTIONS 2 Digital corporate communication and internal communication 18 Rickard Andersson, Mats Heide and Charlotte Simonsson 3 Digital corporate communication and brand communication 34 John M. T. Balmer 4 Digital corporate communication and media relations 51 Daniel Vogler and Mark Badham 5 Digital corporate communication and corporate reputation 64 Elanor Colleoni, Stefania Romenti and Grazia Murtarelli 6 Digital corporate communication and CSR communication 78 Lina Gomez-Vasquez 7 Digital corporate communication and financial communication and investor relations 91 Alexander V. Laskin and Christian P. Hoffmann 8 Digital corporate communication and stakeholder relationship management 103 Linjuan Rita Men, Marc Vielledent, Cen April Yue and Alvin Zhou 9 Digital corporate communication and measurement and evaluation 118 Sophia C. Volk and Alexander Buhmann PART II DIGITALLY-INFLUENCED ISSUES AFFECTING ORGANIZATIONS 10 Digital corporate communication and issues management 135 Laura Illia and Elanor Colleoni 11 Digital corporate communication and activism 152 Maureen Taylor 12 Digital corporate communication and paracrises and AI 165 Timothy Coombs and Sherry Holladay 13 Digital corporate communication and crisis life cycles 179 Augustine Pang and Jerena C. K. Ng 14 Digital corporate communication and complaint management 193 Sabine Einwiller and Wolfgang Weitzl 15 Digital corporate communication and hostile hijacking of organizational crises 208 Sofia Johansson, Howard Nothhaft and Alicia Fjallhed 16 Digital corporate communication and brandjacking and character assassination 222 Sergei A. Samoilenko and Quentin Langley PART III CORPORATE COMMUNICATION'S ADOPTION OF DIGITAL TECHNOLOGIES 17 Digital corporate communication and digital transformation of communication functions and organizations 238 Ansgar Zerfass and Jana Brockhaus 18 Digital corporate communication and social media influencers 253 Nils S. Borchers 19 Digital corporate communication and gamification 266 Jens Seiffert-Brockmann and Ariadne Neureiter 20 Digital corporate communication and artificial intelligence and future roles 281 Alexander Buhmann and Anne Gregory 21 Digital corporate communication and artificial intelligence and extended intelligence 297 Chris Galloway and Lukasz Swiatek 22 Digital corporate communication and algorithmic leadership and management 311 Polina Feshchenko, Niilo Noponen, Vilma Luoma-aho and Tommi Auvinen 23 Digital corporate communication and visual communication 326 Chiara Valentini and Grazia Murtarelli 24 Digital corporate communication and voice communication 343 Alex Mari, Andreina Mandelli and Rene Algesheimer PART IV CORPORATE COMMUNICATION'S RESPONSE TO DIGITALLY-INFLUENCED EFFECTS IN SOCIETY 25 Digital corporate communication and organizational listening 357 Jim Macnamara 26 Digital corporate communication and the market for big data 371 Gregor Halff and Anne Gregory 27 Digital corporate communication and public diplomacy 384 Jerome Chariatte and Diana Ingenhoff 28 Digital corporate communication and public sector organizations 400 Hanna Reinikainen and Chiara Valentini 29 Digital corporate communication and co-productive citizen engagement 413 Louis Pierre Philippe Homont, Maria-Jose Canel and Vilma Luoma-aho 30 Digital corporate communication and disinformation 426 Mirko Olivieri, Rosa-Maria Makela, Stefania Romenti and Vilma Luoma-aho PART V FUTURE DIRECTIONS 31 Conclusion: future roles of digital corporate communication 440 Vilma Luoma-aho, Mark Badham and Alina Arti Index

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