Business-to-business marketing

Author(s)

• Brennan, Ross
• Canning, Louise
• McGrath, Helen

Bibliographic Information

Business-to-business marketing

Ross Brennan, Louise Canning & Helen McGrath

Sage, c2024

6th ed

Note

Includes bibliographical references (p. [366]-398) and index

Details

• NCID: BD07545446
• ISBN:
  • 9781529791518
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: x, 412 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.804
• Subject Headings:
  • LCSH : Industrial marketing
  • LCSH : Industrial marketing -- Case studies