Transformative marketing : combining new age technologies and human insights

Author(s)

• Kumar, V.
• Kotler, Philip

Bibliographic Information

Transformative marketing : combining new age technologies and human insights

V. Kumar, Philip Kotler

（Palgrave executive essentials）

Palgrave Macmillan, c2024

• : [pbk.]

Note

Includes bibliographical references and index

Details

• NCID: BD08150884
• ISBN:
  • 9783031596360
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: xxix, 379 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.872
• Subject Headings:
  • LCSH : Telemarketing
  • LCSH : Internet marketing
  • LCSH : Marketing research
  • LCSH : Business intelligence
  • LCSH : Customer relations
  • LCSH : Marketing
  • LCSH : Consumer behavior
  • LCSH : Relationship marketing
• Parent Bibliography ID:
  • BD02277372