Valuing customer engagement : strategies to measure and maximize profitability

Author(s)

    • Kumar, V.

Bibliographic Information

Valuing customer engagement : strategies to measure and maximize profitability

V. Kumar

(Palgrave executive essentials)

Palgrave Macmillan, c2024

2nd ed

Available at  / 1 libraries

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Note

Includes bibliographical references and index

Related Books: 1-1 of 1

Details

  • NCID
    BD08320962
  • ISBN
    • 9783031432989
  • Country Code
    sz
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cham
  • Pages/Volumes
    xxviii, 280 p.
  • Size
    24 cm
  • Parent Bibliography ID
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