The psychology of entertainment media : blurring the lines between entertainment and persuasion

Author(s)

• Shrum, L. J.

Bibliographic Information

The psychology of entertainment media : blurring the lines between entertainment and persuasion

edited by L.J. Shrum

Routledge, 2017

2nd ed

• : pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BD08382256
• ISBN:
  • 9781138110601
• LCCN: 2003040800
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xvii, 346 p.
• Size: 23 cm
• Classification:
  • DC21 : 659.1019
• Subject Headings:
  • LCSH : Subliminal advertising
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Mass media -- Psychological aspects
  • LCSH : Persuasion (Psychology)
  • LCSH : Manipulative behavior