The history of marketing science

Author(s)

• Winer, Russell S.
• Neslin, Scott A.

Bibliographic Information

The history of marketing science

editors, Russell S. Winer, Scott A. Neslin

（World Scientific-Now publishers series in business, v. 18）

World Scientific , Now Publishers, 2024

2nd ed

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BD08400347
• ISBN:
  • 9789811287671
• LCCN: 2023003665
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore,Hanover, Mass.
• Pages/Volumes: xxv, 820 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.2
  • DC23 : 381/.109
  • DC23 : 381.109
• Subject Headings:
  • LCSH : Marketing research -- History
  • LCSH : Marketing -- Management -- History
  • LCSH : Marketing -- Study and teaching -- History
• Parent Bibliography ID:
  • BB09894146