Winning through platforms : how to succeed when every competitor has one

Author(s)

• Moser, Ted
• Bloom, Charlotte
• Akhtar, Omar
• American Marketing Association

Bibliographic Information

Winning through platforms : how to succeed when every competitor has one

by Ted Moser, Charlotte Bloom, Omar Akhtar ; [foreword by David Aaker]

Emerald Pub., 2024

• : print

Note

"American Marketing Association"--Cover

Includes bibliographical references (p. 311-335) and index

Details

• NCID: BD08403276
• ISBN:
  • 9781804553015
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Leeds
• Pages/Volumes: xix, 355 p.
• Size: 22 cm