Marketing : the core

Author(s)

• Kerin, Roger A.
• Hartley, Steven W.

Bibliographic Information

Marketing : the core

Roger A. Kerin, Steven W. Hartley

McGraw Hill, c2024

2024 release, international student ed

• : [pbk.]

Note

"This international student edition is for use outside of the U.S."--Cover

Includes bibliographical references and indexes

Details

• NCID: BD08556834
• ISBN:
  • 9781266807961
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xliii, 595 p.
• Size: 28 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing