Artificial neural networks and structural equation modeling : marketing and consumer research applications

著者

• Alnoor, Alhamzah
• Wah, Khaw Khai
• Hassan, Azizul

書誌事項

Artificial neural networks and structural equation modeling : marketing and consumer research applications

Alhamzah Alnoor, Khaw Khai Wah, Azizul Hassan, editors

Springer Nature Singapore, c2022

• : [pbk.]

注記

Includes bibliographical references

• NII書誌ID(NCID): BD08559581
• ISBN:
  • 9789811965111
• 出版国コード: si
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Singapore
• ページ数/冊数: ix, 341 p.
• 大きさ: 24 cm
• 分類:
  • DC23 : 658.83028563
• 件名:
  • LCSH : Marketing research -- Data processing
  • LCSH : Artificial intelligence -- Marketing applications