Systems theory and agile brand management : the educative view of branding

Author(s)

• Lies, Jan

Bibliographic Information

Systems theory and agile brand management : the educative view of branding

Jan Lies

（Systems thinking / series editors [i.e. editor], Gerald Midgley）

Routledge, 2024

• : hbk

Note

Includes bibliographical references (p. [195]-224) and index

Details

• NCID: BD08578021
• ISBN:
  • 9781032792163
• LCCN: 2024001722
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiii, 232 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.15
  • DC23 : 381/.1
  • DC23 : 381.1
• Subject Headings:
  • LCSH : Product management
  • LCSH : Branding (Marketing) -- Moral and ethical aspects
  • LCSH : Social media -- Social aspects
  • LCSH : System theory
  • LCSH : Social media and society
• Parent Bibliography ID:
  • BD0857800X