Systems theory and agile brand management : the educative view of branding

著者

• Lies, Jan

書誌事項

Systems theory and agile brand management : the educative view of branding

Jan Lies

（Systems thinking / series editors [i.e. editor], Gerald Midgley）

Routledge, 2024

• : hbk

注記

Includes bibliographical references (p. [195]-224) and index

• NII書誌ID(NCID): BD08578021
• ISBN:
  • 9781032792163
• LCCN: 2024001722
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xiii, 232 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.15
  • DC23 : 381/.1
  • DC23 : 381.1
• 件名:
  • LCSH : Product management
  • LCSH : Branding (Marketing) -- Moral and ethical aspects
  • LCSH : Social media -- Social aspects
  • LCSH : System theory
  • LCSH : Social media and society
• 親書誌ID:
  • BD0857800X