Handbook of qualitative research methods in marketing

Author(s)

• Belk, Russell W.
• Otnes, Cele

Bibliographic Information

Handbook of qualitative research methods in marketing

edited by Russell W. Belk, Cele Otnes

Edward Elgar, c2024

2nd ed

• : cased

Note

Includes bibliographical references and index

Details

• NCID: BD09126965
• ISBN:
  • 9781035302710
• LCCN: 2024941716
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham, UK
• Pages/Volumes: xxv, 528 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.8/3
  • DC23 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research -- Methodology
  • LCSH : Consumers -- Research -- Methodology
  • LCSH : Qualitative research -- Methodology