MKTG 14 : principles of marketing

Author(s)

Bibliographic Information

MKTG 14 : principles of marketing

Charles W. Lamb, Joe F. Hair, Carl McDaniel

Cengage, [2025] , , c2025

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Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

"MKTG, 14th edition"--Title page verso

Includes index

Details

  • NCID
    BD09477744
  • ISBN
    • 9780357929216
  • LCCN
    2023916386
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Mason, OH
  • Pages/Volumes
    vii, 403 pages
  • Size
    28 cm
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