Marketing culture and the arts

著者

• Colbert, François
• Martin, Dan J.

書誌事項

Marketing culture and the arts

[edited by François Colbert and Dan J. Martin]

HEC Montréal, [2008] , , c2008

タイトル別名

Marketing planning for culture and the arts : fundamental principles and practices for building an effective marketing campaign

注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BD09493660
• ISBN:
  • 9782980860225
• 出版国コード: cn
• タイトル言語コード: eng
• 本文言語コード: eng
• 原本言語コード: fre
• 出版地: Montréal
• ページ数/冊数: xiv, 154 pages
• 大きさ: 23 cm
• 件名:
  • LCSH : Arts -- Canada -- Marketing
  • LCSH : Arts -- Canada -- Management
  • LCSH : Cultural industries--Management