Marketing culture and the arts

Author(s)

• Colbert, François
• Martin, Dan J.

Bibliographic Information

Marketing culture and the arts

[edited by François Colbert and Dan J. Martin]

HEC Montréal, [2008] , , c2008

Other Title

Marketing planning for culture and the arts : fundamental principles and practices for building an effective marketing campaign

Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references and index

Details

• NCID: BD09493660
• ISBN:
  • 9782980860225
• Country Code: cn
• Title Language Code: eng
• Text Language Code: eng
• Original Language Code: fre
• Place of Publication: Montréal
• Pages/Volumes: xiv, 154 pages
• Size: 23 cm
• Subject Headings:
  • LCSH : Arts -- Canada -- Marketing
  • LCSH : Arts -- Canada -- Management
  • LCSH : Cultural industries--Management