Ametora : how Japan saved American style

Author(s)

Bibliographic Information

Ametora : how Japan saved American style

W. David Marx

Basic Books, 2023

  • : hardcover reissue

Other Title

アメトラ

Available at  / 3 libraries

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Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

"Originally published in hardcover ... in December 2015. Hardcover reissue edition: September 2023"--Title page verso

"Updated with a new afterword"--Cover

Summary: "A strange thing has happened over the last two decades: the world has come to believe that the most 'authentic' American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments--a style known in Japan as ametora, or 'American traditional.' In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, Ametora shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own"--Provided by publisher

Bibliography: pages 261-271

Includes index

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