Digital media and innovation : management and design strategies in communication

Author(s)

• Gershon, Richard A.

Bibliographic Information

Digital media and innovation : management and design strategies in communication

Richard A. Gershon

（Media management and economics series）

Routledge, 2024

2nd edition

• : pbk

Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes index

Details

• NCID: BD10753601
• ISBN:
  • 9781032278469
• LCCN: 2023047484
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 284 pages
• Size: 23 cm
• Classification:
  • LCC : P96.M34
  • DC23 : 302.23/068
  • DC23 : 302.231
• Subject Headings:
  • LCSH : Mass media -- Management
  • LCSH : Organizational effectiveness
  • LCSH : Digital media
  • LCSH : Digital media -- Management
  • LCSH : Digital media -- Technological innovations
  • LCSH : Digital communications
• Parent Bibliography ID:
  • BB03984916