The media handbook : a complete guide to advertising media selection, planning, research, and buying

Bibliographic Information

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Helen Katz

Routledge, 2025

9th edition

  • : pbk

Available at  / 1 libraries

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Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes index

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