The media handbook : a complete guide to advertising media selection, planning, research, and buying

著者

• Katz, Helen E.

書誌事項

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Helen Katz

Routledge, 2025

9th edition

• : pbk

注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes index

• NII書誌ID(NCID): BD11245322
• ISBN:
  • 9781032671369
• LCCN: 2024049876
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xviii, 219 pages
• 大きさ: 23 cm
• 分類:
  • LCC : HF5826.5
  • DC23 : 659
• 件名:
  • LCSH : Advertising media planning
  • LCSH : Mass media and business
  • LCSH : Marketing channels