Marketing for hospitality and tourism

著者

• Kotler, Philip
• Bowen, John (John T.)
• Baloglu, Seyhmus
• Morosan, Cristian

書誌事項

Marketing for hospitality and tourism

Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan

Pearson, [2021]

8th edition

注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

"Rental edition"--Cover

"This book is NOT a rental edition"--Sticker on cover

ISBN from sticker on back cover

Rental edition ISBN: 9780135209844, 0135209846

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BD11250956
• ISBN:
  • 9780136709381
• LCCN: 2019014463
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken
• ページ数/冊数: xxi, 665 pages
• 大きさ: 29 cm
• 分類:
  • LCC : TX911.3.M3
  • DC23 : 647.940688
• 件名:
  • LCSH : Hospitality industry
  • LCSH : Tourism
  • LCSH : Marketing