Marketing for hospitality and tourism

Author(s)

• Kotler, Philip
• Bowen, John (John T.)
• Baloglu, Seyhmus
• Morosan, Cristian

Bibliographic Information

Marketing for hospitality and tourism

Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan

Pearson, [2021]

8th edition

Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

"Rental edition"--Cover

"This book is NOT a rental edition"--Sticker on cover

ISBN from sticker on back cover

Rental edition ISBN: 9780135209844, 0135209846

Includes bibliographical references and index

Details

• NCID: BD11250956
• ISBN:
  • 9780136709381
• LCCN: 2019014463
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken
• Pages/Volumes: xxi, 665 pages
• Size: 29 cm
• Classification:
  • LCC : TX911.3.M3
  • DC23 : 647.940688
• Subject Headings:
  • LCSH : Hospitality industry
  • LCSH : Tourism
  • LCSH : Marketing