Strategic brand management in and through sport

Author(s)

• Manoli, Argyro Elisavet

Bibliographic Information

Strategic brand management in and through sport

edited by Argyro Elisavet Manoli

Routledge, 2025

• : hbk

Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references and index

Details

• NCID: BD11320279
• ISBN:
  • 9781032968278
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xii, 111 pages
• Size: 26 cm
• Classification:
  • DC23 : 338.47796
• Subject Headings:
  • LCSH : Sports -- Marketing
  • LCSH : Branding (Marketing)