A research agenda for service marketing

著者

    • Furrer, Olivier
    • Landry, Mikèle
    • Baillod, Chloé
    • Kerguignas, Jie Yu

書誌事項

A research agenda for service marketing

edited by Olivier Furrer [and three others]

(Elgar research agendas)

Edward Elgar, [2024]

  • : cased

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注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Other editors: Mikèle Landry, Chloé Baillod, Jie Yu Kerguignas

Includes references

Index: pages 375-389

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