A research agenda for service marketing

著者

• Furrer, Olivier
• Landry, Mikèle
• Baillod, Chloé
• Kerguignas, Jie Yu

書誌事項

A research agenda for service marketing

edited by Olivier Furrer [and three others]

（Elgar research agendas）

Edward Elgar, [2024]

• : cased

注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Other editors: Mikèle Landry, Chloé Baillod, Jie Yu Kerguignas

Includes references

Index: pages 375-389

• NII書誌ID(NCID): BD11424955
• ISBN:
  • 9781803923161
• LCCN: 2023951206
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cheltenham ; Northampton
• ページ数/冊数: xi, 389 pages
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.5
  • DC23 : 658.8/12
  • DC23 : 658.8
• 件名:
  • LCSH : Service industries -- Marketing
  • LCSH : Customer relations
• 親書誌ID:
  • BB22096445