Advertising and promotion : an integrated marketing communications perspective

Bibliographic Information

Advertising and promotion : an integrated marketing communications perspective

George E. Belch & Michael A. Belch

McGraw-Hill, [2024] , , c2024

13e

Available at  / 1 libraries

Search this Book/Journal

Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes indexes

Details

Page Top