Advertising and promotion : an integrated marketing communications perspective

著者

• Belch, George E. (George Eugene)
• Belch, Michael A.

書誌事項

Advertising and promotion : an integrated marketing communications perspective

George E. Belch & Michael A. Belch

McGraw-Hill, [2024] , , c2024

13e

注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes indexes

詳細情報

• NII書誌ID(NCID): BD11433253
• ISBN:
  • 9781266090608
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York, NY
• ページ数/冊数: xxxi, 759, 12, 35, 12, 12 pages
• 大きさ: 28 cm
• 分類:
  • LCC : HF5823
  • DC23 : 659.1
• 件名:
  • LCSH : Advertising
  • LCSH : Sales promotion
  • LCSH : Communication in marketing