Consumer behavior

Author(s)

• Hoyer, Wayne D.
• MacInnis, Deborah J.
• Pieters, Rik

Bibliographic Information

Consumer behavior

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

Cengage, [2024] , , c2024

8th edition

• : [pbk]

Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes indexes

Details

• NCID: BD11502629
• ISBN:
  • 9780357721292
• LCCN: 2023909812
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xviii, 536 pages
• Size: 28 cm
• Classification:
  • DC23 : 658.8342
• Subject Headings:
  • LCSH : Consumer behavior