Strategic brand management

Author(s)

Bibliographic Information

Strategic brand management

Alexander Chernev

Cerebellum press, 2025

4th edition

  • : paperback

Available at  / 2 libraries

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Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Details

  • NCID
    BD11550789
  • ISBN
    • 9781936572861
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    [USA]
  • Pages/Volumes
    vi, 212 pages
  • Size
    24 cm
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