Humanism in marketing : responsible leadership and the human-to-human approach

書誌事項

Humanism in marketing : responsible leadership and the human-to-human approach

Philip Kotler [and three others], editors

(Humanism in business series)

Palgrave Macmillan, [2024] , , c2024

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Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references and index

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