Marketing channel strategy : an omni-channel approach
著者
書誌事項
Marketing channel strategy : an omni-channel approach
Routledge, 2020
9th edition. International student edition
- : pbk
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注記
Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)
Other authors: Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary
Previous edition: 2016
Includes bibliographical references and index