Marketing channel strategy : an omni-channel approach

Author(s)

Bibliographic Information

Marketing channel strategy : an omni-channel approach

Robert W. Palmatier [and three others]

Routledge, 2020

9th edition. International student edition

  • : pbk

Available at  / 1 libraries

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Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Other authors: Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary

Previous edition: 2016

Includes bibliographical references and index

Details

  • NCID
    BD11963643
  • ISBN
    • 9780367821234
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    xxviii, 373 pages
  • Size
    26 cm
  • Classification
  • Subject Headings
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