The psychology of advertising

Author(s)

• Fennis, Bob M.
• Stroebe, Wolfgang

Bibliographic Information

The psychology of advertising

Bob M. Fennis and Wolfgang Stroebe

Routledge, 2025

4th edition

• : pbk

Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references (pages 411-465) and index

Details

• NCID: BD11975631
• ISBN:
  • 9781032596136
• LCCN: 2024055002
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: xii, 498 pages
• Size: 25 cm
• Classification:
  • LCC : HF5822
  • DC23 : 659.101/9
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Consumers -- Attitudes