The luxury strategy : break the rules of marketing to build luxury brands

書誌事項

The luxury strategy : break the rules of marketing to build luxury brands

Jean-Noël Kapferer, Vincent Bastien

Kogan Page, 2025

3rd edition

  • : hardback

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注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references (pages [437]-442) and index

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