Sponsorship in marketing : effective partnerships in sports, arts, and events

著者

• Cornwell, T. Bettina

書誌事項

Sponsorship in marketing : effective partnerships in sports, arts, and events

T. Bettina Cornwell

Routledge, 2025

3rd edition

• : hbk

注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references and index

• NII書誌ID(NCID): BD12476397
• ISBN:
  • 9781032941639
• LCCN: 2024053766
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xvi, 219 pages
• 大きさ: 26 cm
• 分類:
  • LCC : HD59.35
  • DC23 : 659.2/85
  • DC23 : 659.285
• 件名:
  • LCSH : Corporate sponsorship
  • LCSH : Special events -- Marketing
  • LCSH : Sports sponsorship
  • LCSH : Performing arts sponsorship