International consumer behavior in the 21st century : impact on marketing strategy development

書誌事項

International consumer behavior in the 21st century : impact on marketing strategy development

A. Coskun Samli

Springer, [2013]

  • : softcover

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注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

"Softcover re-print of the hardcover 1st edition 2013"--Title page verso

Includes bibliographical references and index

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