Influencer marketing : building brand communities and engagement

著者

• Costello, Joyce
• Yesiloglu, Sevil

書誌事項

Influencer marketing : building brand communities and engagement

edited by Joyce Costello and Sevil Yesiloglu

Routledge, 2025

2nd edition

• : hbk

注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references and index

• NII書誌ID(NCID): BD12549209
• ISBN:
  • 9781032562247
• LCCN: 2024054056
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xvi, 331 pages
• 大きさ: 26 cm
• 分類:
  • LCC : HF5415
  • DC23 : 658.8
• 件名:
  • LCSH : Marketing
  • LCSH : Influence (Psychology)
  • LCSH : Social media
  • LCSH : Communication in marketing
  • LCSH : Advertising -- Planning