Corporate cultures and global brands

Author(s)

• Rothacher, Albrecht

Bibliographic Information

Corporate cultures and global brands

edited by Albrecht Rothacher

World Scientific, [2025]

2nd edition

• : paperback

Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references

Details

• NCID: BD12760528
• ISBN:
  • 9781800616998
• LCCN: 2024053267
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore
• Pages/Volumes: xii, 318 pages
• Size: 23 cm
• Classification:
  • LCC : HD69.B7
  • DC23 : 658.8/27
  • DC23 : 658.827
• Subject Headings:
  • LCSH : Brand name products -- Management -- Congresses
  • LCSH : Branding (Marketing) -- Congresses
  • LCSH : Corporate culture -- Congresses
  • LCSH : Corporate image -- Congresses
  • LCSH : Competition, International -- Congresses
  • FREE : Conference papers and proceedings lcgft
  • LCSH : Brand name products
  • FREE : Brand name products fast
  • LCSH : Corporate culture
  • FREE : Corporate culture fast
  • LCSH : International business enterprises
  • FREE : International business enterprises fast