Essential B2B marketing strategies : theories, cases and concepts for a contemporary world

著者

• Chowdhury, Naushaba
• Balaraman, Pravin
• Liu, Jonathan
• Sirkeci, Ibrahim
• Wilson, Jonathan A. J.

書誌事項

Essential B2B marketing strategies : theories, cases and concepts for a contemporary world

Naushaba Chowdhury [and four others]

Palgrave Macmillan, [2025] , , c2025

注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Other authors: Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci, Jonathan A.J. Wilson

Includes bibliographical references and index

• NII書誌ID(NCID): BD13005851
• ISBN:
  • 9783031911033
• 出版国コード: sz
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cham
• ページ数/冊数: xxvii, 232 pages
• 大きさ: 24 cm
• 分類:
  • DC23 : 658.8
  • DC23 : 658.804
• 件名:
  • LCSH : Marketing
  • LCSH : Industrial marketing
  • FREE : Industrial marketing fast
  • LCSH : Strategic planning
  • FREE : Strategic planning fast