B2B marketing : a South-Asian perspective

Author(s)

• Hutt, Michael D.
• Sharma, Dheeraj
• Speh, Thomas W.
• Hoffman, Kenneth Douglas

Bibliographic Information

B2B marketing : a South-Asian perspective

Michael D. Hutt [and three others]

Cengage, [2024] , , c2024

13th edition

Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Other authors: Dheeraj Sharma, Thomas W. Speh, K. Douglas Hoffman

Includes bibliographical references and index

Details

• NCID: BD13007857
• ISBN:
  • 9789360532062
• Country Code: at
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Australia
• Pages/Volumes: 1 volume (various pagings)
• Size: 28 cm
• Classification:
  • DC23 : 658.802
• Subject Headings:
  • LCSH : Industrial marketing -- Management
  • LCSH : Industrial marketing -- Management -- Case studies