B2B marketing : a South-Asian perspective

著者

• Hutt, Michael D.
• Sharma, Dheeraj
• Speh, Thomas W.
• Hoffman, Kenneth Douglas

書誌事項

B2B marketing : a South-Asian perspective

Michael D. Hutt [and three others]

Cengage, [2024] , , c2024

13th edition

注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Other authors: Dheeraj Sharma, Thomas W. Speh, K. Douglas Hoffman

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BD13007857
• ISBN:
  • 9789360532062
• 出版国コード: at
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Australia
• ページ数/冊数: 1 volume (various pagings)
• 大きさ: 28 cm
• 分類:
  • DC23 : 658.802
• 件名:
  • LCSH : Industrial marketing -- Management
  • LCSH : Industrial marketing -- Management -- Case studies