Marketing scales handbook : multi-item measures for consumer insight research

著者

• Bruner, Gordon C.

書誌事項

Marketing scales handbook : multi-item measures for consumer insight research

Gordon C. Bruner II

GCBII Productions, [2025] , , 2025

• volume 13

注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references and index

• NII書誌ID(NCID): BD13028653
• ISBN:
  • 9798280324657
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Fort worth
• ページ数/冊数: xxiv, 549 pages
• 大きさ: 24 cm
• 件名:
  • LCSH : Marketing research