Marketing scales handbook : multi-item measures for consumer insight research

Author(s)

Bibliographic Information

Marketing scales handbook : multi-item measures for consumer insight research

Gordon C. Bruner II

GCBII Productions, [2025] , , 2025

  • volume 13

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Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references and index

Details

  • NCID
    BD13028653
  • ISBN
    • 9798280324657
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Fort worth
  • Pages/Volumes
    xxiv, 549 pages
  • Size
    24 cm
  • Subject Headings
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