Tourism marketing : in the age of the consumer

書誌事項

Tourism marketing : in the age of the consumer

Alastair M. Morrison

Routledge, 2022

  • : hbk

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注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references and index

収録内容

  • Part 1. THE CONSUMER
  • Part 2. THE STRATEGY
  • Part 3. THE IMPLEMENTATION
  • Part 4. THE TOURISM PRODUCT
  • Part 5. THE EVALUATION OF TOURISM MARKETING

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