Marketing transformation : marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Author(s)

• Rossi, Patricia
• Krey, Nina
• Academy of Marketing Science (AMS). World Marketing Congress (WMC)

Bibliographic Information

Marketing transformation : marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Patricia Rossi, Nina Krey, editors

（Developments in marketing science : proceedings of the Academy of Marketing Science）

Springer, [2018] , , c2018

Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references

Details

• NCID: BD13272279
• ISBN:
  • 9783319687490
• LCCN: 2017954937
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: xxxi, 322 pages
• Size: 25 cm
• Classification:
  • LCC : HF5411
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Business
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing -- Management -- Congresses
  • LCSH : Management science
  • LCSH : Motivation research (Marketing)
  • LCSH : Market research
  • LCSH : Internet marketing
• Parent Bibliography ID:
  • BB19015740