Marketing transformation : marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
著者
書誌事項
Marketing transformation : marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
（Developments in marketing science : proceedings of the Academy of Marketing Science）
Springer, [2018] , , c2018
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注記
Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)
Includes bibliographical references
