International marketing

Author(s)

• Cateora, Philip R.
• Money, R. Bruce (Richard Bruce)
• Gilly, Mary C.
• Graham, John L.

Bibliographic Information

International marketing

Philip R. Cateora ... [and three others]

McGraw Hill, [2024] , , c2024

19th edition

• : international student edition

Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Other authors: R. Bruce Money, Mary C. Gilly, John L. Graham

"This international student edition is for use outside of the U.S."--Cover

Includes bibliographical references and index

Details

• NCID: BD13492184
• ISBN:
  • 9781266151637
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, NY
• Pages/Volumes: xxvi, 710 pages
• Size: 27 cm
• Classification:
  • DC23 : 658.84
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : International business enterprises