Cultural production of Hallyu in the digital platform era : industry perspectives
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Cultural production of Hallyu in the digital platform era : industry perspectives
University of Michigan Press, 2025
- : paper
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Content Type: text (rdacontent), Media Type: unmediated (rdamedia), Carrier Type: volume (rdacarrier)
Summary: Cultural Production of Hallyu in the Digital Platform Era explores how histories, industry structures, and politics interact in the platformization of the Korean Wave. Dal Yong Jin argues that while much research centers on the Korean culture takeover and the dominance of Korean products on premier global media platforms, Korean cultural industries also experience reshaping and changing depending on the platforms, often on the global stage. Addressing the increasing significance of digital platforms, this work examines the transformative roles of over-the-top streaming services--Netflix, Viki, and V Live--video-sharing platforms such as YouTube, social media platforms such as TikTok and Instagram, and the power relations between content producers, information technology sectors, the government, creative laborers, and audiences in the globalization of Korean culture and media
Includes bibliographical references and index
