Marketing communications in tourism and hospitality : concepts, strategies and cases

著者

• McCabe, Scott

書誌事項

Marketing communications in tourism and hospitality : concepts, strategies and cases

Scott McCabe

（The hospitality, leisure and tourism series）

Routledge, 2012 , , c2009

• : [paperback]

タイトル別名

Marketing communications in tourism & hospitality : concepts, strategies and cases

注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Originally published: Oxford : Butterworth-Heinemann, 2009

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BD13675344
• ISBN:
  • 9780750682770
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London ; New York
• ページ数/冊数: xx, 300 pages
• 大きさ: 25 cm
• 分類:
  • LCC : TX911.3.M3
  • DC22 : 338.47910688
• 件名:
  • LCSH : Tourism -- Marketing
  • LCSH : Hospitality industry -- Marketing
  • LCSH : Communication in marketing
  • LCSH : Tourism -- Marketing -- Case studies
  • LCSH : Hospitality industry -- Marketing -- Case studies
  • LCSH : Communication in marketing -- Case studies
• 親書誌ID:
  • BA47921315