Corporate cultures and global brands

書誌事項

Corporate cultures and global brands

edited by Albrecht Rothacher

World Scientific, [2025]

2nd edition

  • : hardcover

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注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

"Mars・Coca-Cola・Kikkoman・McDonald's・Ikea・Benetton・BMW・Nike・Stellantis・Lindt・Nokia・Sony・Virgin・Toyota・Fiat・Daimler・Chrysler・Rover・Lego・Disney"

Includes bibliographical references

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