International marketing strategy : analysis, development and implementation

著者

• Doole, Isobel
• Lowe, Robin
• Kenyon, Alexandra J.

書誌事項

International marketing strategy : analysis, development and implementation

Isobel Doole, Robin Lowe and Alexandra Kenyon

Cengage, [2025]

10th edition

注記

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BD13791662
• ISBN:
  • 9781473795938
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Andover
• ページ数/冊数: xxv, 508 pages
• 大きさ: 26 cm
• 分類:
  • DC23 : 658.84
• 件名:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies