International marketing strategy : analysis, development and implementation

Author(s)

• Doole, Isobel
• Lowe, Robin
• Kenyon, Alexandra J.

Bibliographic Information

International marketing strategy : analysis, development and implementation

Isobel Doole, Robin Lowe and Alexandra Kenyon

Cengage, [2025]

10th edition

Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

Includes bibliographical references and index

Details

• NCID: BD13791662
• ISBN:
  • 9781473795938
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Andover
• Pages/Volumes: xxv, 508 pages
• Size: 26 cm
• Classification:
  • DC23 : 658.84
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies