Marketing management

Author(s)

• Kotler, Philip
• Keller, Kevin Lane
• Chernev, Alexander

Bibliographic Information

Marketing management

Philip Kotler, Kevin Lane Keller, Alexander Chernev

Pearson Education, [2026] , , c2026

17th edition, global edition

• : print

Note

Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)

"Authorized adaptation from the United States edition, entitled Marketing Management, Seventienth Edition, ISBN9780138076276 by Philip Kotler, Kevin Lane Keller and Alexander Chernev, published by Pearson Education, c2025"--Title page verso

Includes indexes

Details

• NCID: BD13796032
• ISBN:
  • 9781292462714
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow
• Pages/Volumes: 551 pages
• Size: 28 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management