Marketing management
著者
書誌事項
Marketing management
Pearson Education, [2026] , , c2026
17th edition, global edition
大学図書館所蔵 全4件
注記
Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)
"Authorized adaptation from the United States edition, entitled Marketing Management, Seventienth Edition, ISBN9780138076276 by Philip Kotler, Kevin Lane Keller and Alexander Chernev, published by Pearson Education, c2025"--Title page verso
Includes indexes