B2B brand management : incorporating performance branding, transformative marketing and artificial intelligence
著者
書誌事項
B2B brand management : incorporating performance branding, transformative marketing and artificial intelligence
Springer, [2025]
2nd edition
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注記
Content Type: text (ncrcontent), Media Type: unmediated (ncrmedia), Carrier Type: volume (ncrcarrier)
Includes bibliographical references and indexes
